It’s the 21st century, and everything is Digitalizing, kids have smartphones, and Digital marketing is in trend leaving traditional marketing behind, If so much is happening in this century then why not hire a Social media expert or professional social media marketing agency.
Whether you hire an in-house social media expert or outsource an agency, it is going to prove a vital asset to bring success in your modern business. When you start looking for an expert in social media, you look for someone with a multifaceted skill set who has the ability to take your business to new heights.
Below we have listed some reasons why every business needs a social media marketing expert:
- Sales / Leads: The foremost aim of any business is to earn money from it. Social media experts are those who are professionals in turning followers into potential customers. As per a survey, it has been reported that 75% of the companies who allow social media experts to handle their business has experienced an immense increase in sales within 12 months. Additionally, 64% of consumers now use social media to make their purchase decisions.
- Tracking Marketing Funnels: Being a business owner, before thinking about acquiring sales, you need to find a way how to track it. A Social media professional knows how to set up Facebook pixels, conversion tracking codes and more. It will be a great help to determine and tracking how your audience is progressing and behaving.
- High-Quality Work: If you are looking to keep your social media profiles engaging for your customers, then you might need more than just a few necessary images and some Facebook ads. Professional and good marketing is all about publishing creative and engaging content for your audience. This will result in encouraging the audience to participate in ways beyond generic postings. Try out Social Monkey Social Media and Content Writing services.
- Create Recognition amongst target audience: Sales may be the top goal of social media marketing, but the most vital goal is to create your brand’s image. A professional in social media marketing can help in building your brand’s reputation and credibility in order to gain online Recognition. This can help a lot in transferring real-world brand recognition.
- Monitoring: If you are running a business and building your brand name is the top goals, then we understand that checking your company’s Social media account is the first thing you do in the morning. However, it is necessary to monitor these platforms daily in order to remove spam comments, respond to question, and the most important, engage with potential customers. And yes, it will be time-consuming so, you can take help of social media expert or software tool in the market to streamline this process.
- Build a Long time audience: If you have a long term goal for your business, then marketing it for a short time is the thing you should not look for. Building an established and loyal audience is something that you earn with a growing period of time and a perfect social media marketing strategy. Once you have successfully established a significant number of followers, then you can advertise for free by only making a social media post.
- Target: The perk of being social media expert is that they know who’s on what platform and on what time, they also acquire an in-depth knowledge of social media user’s interest, habits, dislikes and more. Social media experts can use this relevant information in making a perfect marketing strategy to target your audience. A social media expert know that the audience they are targeting is those who are interested in your product.
- Increase website traffic: In this digitalized world, it is not like that you start a business or create a website, and people will find you on their own. It would help if you informed them about it. A professional social media marketing tailor creative content and advertisements to bring customers to your website from all across your social networks.
- Better engagement: A significant interaction with your follower can turn them into customers and then customers into repeat customers. A Social media expert can help you in getting more potential leads from across all your social media channels. Social media experts inspire engagement to the audience in the form of likes, comments and share, which in return brings customers loyalty. It has been surveyed that business using social media is more successful than those who are not using it.
- Digitalizing: As the time changing old ways of marketing such as TV, magazines, billboards and radio are now not enough for today’s modern world marketing. Now companies have to adopt social media strategies for their companies as more than half of their audience is on social media. Additionally, social media is now a proven and efficient way of advertising as compared to others.
So, these were the reason why you should hire a social media expert or social media agency to grow your business! Contact Social Monkey for cost-effective Social Media Marketing Plans.