Email marketing is the most shared content marketing technique that many eCommerce businesses use today to create brand awareness and increase sales.
If you have visited websites and added your email id, then you must have received those automated business emails such as welcome email, newsletter subscription emails and more. For some, they may seem pesky but indeed said if you utilize effective email marketing technique, it will help you in raising your customer loyalty immensely.
Today in our blog, we will cover the key to successful email marketing techniques. If you acquire a business, then you must have heard about, but you may not be aware of what precisely an email marketing.
What Do We Understand By The Term Email Marketing And How It Works?
If you think that email marketing is just sending emails to subscriber then no it is more than that.
Email marketing is the standard process of sending optimized commercial messages through email to the targeted audience. It is the practice that involves the process of developing promotional emails, testing and their maintenance as well. This whole process can also be used to increase sales, enhance brand loyalty and deliver relevant information to your customers.
It is an old marketing strategy, and earlier it was used to target mass of people, but its regulations have now changed with time and become stricter than before on how email marketing can be used as a communicational channel. It is known as the direct form of marketing which is almost similar to snail mail, but in comparison to snail mail, email marketing is more efficient as it is cost-friendly and paperless.
Why Is Email Marketing Beneficial?
Email marketing is considered beneficial because it is fast, efficient and pocket friendly compared to any other marketing techniques. This method of marketing provides you to reach out to potential customers and also helps in retaining existing customers by encouraging repeat visits to a site. Additionally emailing is a great option used by email marketers to get nurture leads to convert.
It is also the best technique that can be used to build trust amongst customers over time that results in turning them into repeat customers. The key to any successful business growth is the repetition of customers because repeat customers are happy customers, and they will also recommend your products or services to others. Emailing is also an effective way to keep your customers updated about your new products, sales or specials offers you are running.
Being a customer we also want to stay informed about brands in real-time, and thus email marketing comes out to the best way to stay engaged with your audience. If you want to keep your customers updated and be in touch with them, then you must start with email marketing.
What Should You Include In Your Email Marketing Content?
Once you have got the list of emails to shoot, now it’s time to start planning your emails. The content that you are going to add in your emails has a vast range that includes engaging content and unique formatting. You can customize your mails in any format you want as it is the most customizable form of advertising.
Whenever creating mail for email marketing, you should remember to stick to your brand guide. This means you must never forget your brand voice, brand colours or any other element that is an integral part of your business. For example, in your emails, you can add links to articles on your website, loyalty rewards for the subscriber, customer testimonials, information about new promotions or sales and promotional announcements about new items or services.
Emails can also be used to remind people who have shown interest in your company and you exist! The most crucial part in email marketing that you should not forget to send them a compelling welcome message when they join your email list. Always keep in mind that they are not just warm leads but potential paying customers as well.
There’s no need to send them a message on a regular or daily basis as will be little irritating, but send a notification when they join you or when you want to deliver an important message regarding offers, coupons or sales to keep your subscribers engaged. And if you are doing the right job then no doubt they will turn into your brand ambassador for free. You just have to impress them with your email marketing strategy.
As per a survey, Indians are interested in getting discounts by coupons and use them on shopping websites. Email coupons are the best way to drive customers to your website and thus increase both sales and website traffic. Email coupons can easily be integrated with your email marketing strategy, and also it is a great way to get people who subscribe for your email list!
Conclusion:
In total, email marketing meant to help you in increasing your brand awareness for new users and brings loyalty for existing customers. It is a part of overall internet marketing together with SEO, social media and others. Potential email marketing can be time-consuming, so it is vital that you hire a digital marketing agency in order to take care of all your email marketing needs.
If you want to know more about the endless possibilities of email marketing, contact Social Monkey today.
