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Social media has now influenced people to an extended rate, and if you want your business to survive in today’s digitalized world then you need to promote it on social media especially Instagram, and if you are wondering how to promote your business on Instagram, then we have covered some tips and tricks for you to get started.
Set Goals before You Start
When you think of starting a business, then you have a plan for it, you also have marketing plans for your marketing tactics. But along with all these, you also should have a social media marketing strategy in order to achieve your desired goals with Instagram as well as on other social media platforms. The goal is something that you need to define before you get started and there are multiple questions that you should yourself like – How many followers you want in a month or think it as long term, how many followers you want in a year? And how will you engage your target audience?
If you think you don’t have answers to these questions, you must look for a digital marketing agency as your brand identity is at stake. They will be able to guide you in what you can expect with regards to follower growth and engagement.
A Username That Connects With Your Business
Choosing an appropriate username is crucial for your business as it displays your brand and your work too. Go for a username that is simple, searchable and easy to understand. You can customize your username by capitalizing each letter or by using punctuations if you are unable to get your desired username to try mixing up different words and punctuations.
Being consistent is an important thing you are running a business, and if your username doesn’t match with your business name, you should change it right away. Opt for the username that also matches your username on other social media platforms in order to keep your branding easily recognizable across various channels. An engaging username can help your followers and potential customers in remembering who you are, as they will associate your Instagram with your brand.
Create an Interesting Bio
If you are aware of what Instagram is and how it works, then you are also aware of the term “Create a Bio”. This is where you need to add a short description, location, website or any other information that you feel your followers must be aware of. The exciting part is that you need to very creative or this as you will only get 150 characters to explain your business. With your short bio, you can encourage people to share your stories and post in the result; you can get some potential customers.
There are some other points that you might add are links redirecting to your website, blogs, articles, posts and more. If you want to make your bio more creative and appealing them, you can also use emoji’s to color up but keep in mind to be within your character limit.
Hashtags on Instagram is as important as a mobile phone with battery. If you want to survive your business on Instagram, you will need hashtags as it allows users to find your page and posts. Additionally, it can also help to grow your follower base. Hashtags bring up categories with latest posts for, e.g. If you search for hashtag #food, it will scroll you through every post where people have mentioned this hashtags. Below we have researched some savvy tips on how to promote your Instagram page with hashtags.
Use hashtags of influencers those are already popular in your industry, they are local, and they can benefit your Instagram page in many ways. Using trending hashtags can help you in search results but keep in mind not to use only trending but the combination of both trending and niche ones. Before adding hashtags to your page, make sure to do comprehensive research, it’s vital for your business as if it is done correctly; it can help you in gaining followers and boost your brand recognition.
Engage With Your Followers
Creating an account and gaining followers, is not it. You need to engage with your followers continuously. When people comment on your post, engage them by asking questions or message them directly from your brand’s Instagram account. Engaging with your followers means following people back, replying to their comments/messages in total, you need to be active in your social media platforms.
Follow back your followers and like their posts as it will create a domino effect. This practice can lead their followers, checking your Instagram account and earning you a potential follower that might turn into a paying customer. Interacting with your followers regularly makes them feel that you care about them as a follower, and they will start to get a sense of your personality. Consider replying to every comment even if it is just as simple thank you!
Instagram is a popular social media platform that can help you in gaining extensive heights. Follow all above tips in order to create brand awareness in the digitalized manner and if you think you will not be able to handle this, contact Social Monkey today, we are a prestigious and leading Digital Marketing agency in Dehradun.
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