Being an SEO expert if you look around you will find there is so much data around that you can use from your website and get to know how many visitors you have for your website and also you can know where they came from and whether they have opted for your product or not. Let’s discuss what those metrics are and how you can achieve a successful business from it.
- Organic Traffic
Organic traffic is the most obvious thing when you start doing SEO for your business. If you want to know that your SEO strategy is worth and all the time that you are spending on your SEO strategy is not useless, then you must know what your organic traffic metrics look like. Organic traffic is the number of visitors that are coming to your website from search. You never pay for the organic traffic; instead, you earn them when visitors found you by searching you on Google. Organic traffic metric is essential for you in understanding the overview of how well you are ranking and what is best for you. You can opt for Google Analytics and see your organic search sessions, new users, bounce rates and even page durations.
- The Keywords You Rank For
Through this metric, you can know what keyword you are currently ranking for regardless of whether you want it or not. Maybe you want to rank these keywords too, but you have not opted for it, and you automatically get ranked for it. It is the plus point for your business, and if you want to know what keywords your website currently ranks for, you can opt for Google Search Console tool.
- The Keywords You Want To Rank For
There are some keywords you intentionally want to rank for in order to make you more visible on search engines above than your competitors. If you want specific keywords that might rank your website, you will need to search deeply to know what all keywords you can use in order to rank your website and also people can get you quickly when they look for services and products you are providing.
- Backlinks to Your Site vs. Competitors
Tracking your backlinks will give you a slight idea about how good your content is, and if it is excellent, you will see vast numbers of free backlinks coming your way. While tracking your competitor’s backlinks will help you in understanding how good their content is and where are you missing.
Huge numbers of backlinks to a specific blog post is a great sign, and it also means that the content is freaking excellent and engaging. You can use the Moz tool to track your competitor’s backlinks and to track yours you can use Google Search console.
- Social Traffic
Social media is now growing with rapid speed and tacking your social traffic has now become an essential part of running a successful business. You must track your social traffic if you are spending your money, time and effort for creating a social media strategy and if your strategy is not good enough for turning your visitors into your customers then you must recreate your strategy for social media.
Social traffic will tell you how many visitors you have for your website from your multiple social media channels like Instagram, Facebook, YouTube, Twitter and more, this metrics will also help you to know how good your social strategy is working and how well your campaign is performing.
You can use Google Analytics to know how you got website visitors from social media channels.
- Organic Conversions
The last metric that we are going to discuss is organic conversions. This metric can be used to know how many visitors that found you from Google have opted for your services or products. This metric will define your SEO strategy, moving forward. It’s great if you have 1,00,000 visitors for your website monthly, but if you are unable to get a minimum 10% conversion rate from it, then it is useless.
Organic conversions mean the conversion you are getting from organic traffic and turning your website visitors into email subscribers or buyers. Google Analytics is the best tool that will be able to define your conversion goals, and you can also track how well your content is converting traffic.
Conclusion:
SEO is a fun task but seems big and scary, try the above-given tools for free, and they will help you with SEO rankings. Search Engines wants your content to rank, so use these metrics and create brilliant SEO strategy to see whether you can do a little better or not.
If you are looking for SEO expert for your business, then contact Social Monkey today and get the top ranking website.
