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Today we will discuss Internet marketing or digital marketing strategies and provide you with a timeless strategy for your Website, social media, SEO, email marketing and blogging:
Strategies that we read and the strategies that we use are different; we will here discuss the exact internet marketing strategies that we used to improve our business into a successfully running company. These all will be easy to follow and implement apart from the experience you hold.
So, let us discuss internet marketing strategies in order to grow your business:
Internet Marketing Strategy for Website:
Why is a website needed for any business?
The answer is straightforward; Website is used to control. When you have a great working website, you gain control over the most critical aspects of your business.
First, You Control How People Find You
Your Website acts as a central location for an online user across the globe to reach your business. If you have a website, it will open chances for almost every other marketing strategy and opportunities that revolve around bringing people to your business. For example. If you want to advertise, write a blog or want to show up on search engines, you will need a Website for everything.
Secondly, If You Own A Website That Is Yours, You Control The Data
An excellent example of this is all those business owners who have built their entire business solely on Amazon, Etsy or eBay, and does not create a website that they can fully they own and control. When you establish your business on someone else’s Website, you basically give up your ability to do the following things:
Any person who has built their business that revolves around Amazon, Flipkart or eBay and doesn’t acquire their Website, will end up relying on those platform for their sales and you will give up your ability to perform following things:
Designing and updating the site as you want and also as your customer prefer, want to add images without waiting for approval? No, you can’t do it.
Relying on others platform will also miss out the opportunity for you to collect and use customer information, also you will not be able to increase your repeat purchase.
By not creating a website you are risking your business and losing control over significant activities that can increase your revenue or your profits.
Website Marketing Strategy for SEO
After achieving control over your Website, the first strategy that applies to your Website is to Start SEO as soon as possible. Search engine optimization or SEO is the process of optimizing your Website for search engines and show up to your user, when they search for products and services you offer.
It depends on your site’s authority that how much time it takes to rank your Website, it may sometimes take 6-12 months to begin ranking for search terms that you optimize for. A longer can take if your domain name is new. So, it is best if you start the SEO process as soon as possible.
Internet Marketing Strategy for Social Media
Social media management is about creating content and posting that content on multiple social media channels such as Facebook, Instagram, Twitter, Pinterest etc. to create a relevant community and then tracking and responding to comments from that community.
Social media is a potent tool, and it has been researched that business who are on social media experience more success in terms of sales and revenue in comparison to those businesses who don’t exist on social media. Being on social media is necessary because you will find more than half of your audience on social media.
It has been surveyed that 97% of digital consumers have used social media in the past month, and also people tend to spend an average time of 2 hours and 24 minutes daily on social media. It means that 1 out of 3 hours that is spent on the internet is on different social media channels.
The best strategy for social media management is to create great content for it.
Internet Marketing Strategy for Email Marketing
There are 3.9 billion daily email users, and 59% of people consider marketing emails to influence their purchase decisions. Email marketing is the best marketing strategy that helps to generate a ton of revenue for you.
Email marketing is an old way and yet still influencing people to buy products and continue to be a variable part of the business.
Under Email marketing, you should try to follow up the sequence with speed and consistency by emailing faster and more often, or you can also opt for email automation. Automating your emails will help you to get leads over a while and frequency to enable them to move the marketing funnel.
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