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If you are also surfing the internet before buying anything, then you must have seen some brands, or you may remember those brands by their logos or content or designing. Do you know why you know them? What strategy they are using to be in the top or at least in your search results?
All those big brands you see have spent a lot of money and time making sure that you know their logo, colours and what they do. In order to be on top, the companies continuously work on building their brand awareness. Today we will discuss what exactly brand awareness is, and how can it help grow your business?
What do you understand by brand awareness?
To create your awareness amongst the people is called brand awareness. If they don’t know who you are and what you do, they can’t purchase the products or services you offer. Brands awareness starts when someone remembers about your brand by seeing your logo, design or company name. Building brand awareness is actually creating your brand reputation. This can further help you in getting new customers and increase sales / revenue for your business.
Once customer starts recognizing you by your brand name or logo; it’s now your responsibility that you make them aware and give them in-depth knowledge of your products, services and overall feeling of your business.
For example, you can recognize the Dominos logo from a mile away when you are visiting a store or driving somewhere. You know what offers they are giving, and how you can redeem their offers, you might also know what’s there in the menu today. To make a customer reach this state of brand recognition, you will have to build brand awareness. This will help you more in targeting customers, generate leads and close sales.
How can you build brand awareness for your business?
There is nothing that you can build in one day; it’s just a thing that is next to impossible. People will not get to know about your brand automatically after seeing your brand’ logo once or twice. You have to spend a lot of time in building a strategy for winning customer’s trust and make yourself known on various channels. Your strategy needs to be unique and creative if you want to beat your competitors.
In starting, you will need to create a robust brand awareness strategy targeting your highly specific audience and focus on brand recall and customer engagement. If you have just started, then you need to define your target market and develop buyer personas accordingly. It’s better to focus on your audience if you want people who will actually engage with your brand and choose quality over quantity.
Focusing on brand recall is the backbone of building brand awareness. The secret key of brand recall is being consistent on all platforms. There are numbers of ways that you can use to engage your customers online, such as from advertising on social media to blogging. But before starting, make sure which marketing strategy can be helpful for your business and what you should avoid.
Consistency is the key to create brand awareness and brand recognition amongst your audience. It’s evident that if people see your brand logo on every platform, they will eventually remember it the next time they visit. If your brand is consistent, then everything you do will become a trusted and reliable source for customers to return again and again. And might help on getting you a higher ranking on search engines.
Go for Advertising
Adverting is the most prominent and ideal way to promote your brand but make sure to choose the appropriate channel so, if you are investing in advertising invest wisely.
If you are a constant user of social media, then by now, you have seen ads on every social media platform. When you saw ads on social media, you see a photo or an image running with some text behind that looks appealing and engaging for customers. If you also want to run your ad, then you need an attractive image and engaging content, but you can also add the brand logo image if you wish. Your potential customers will be able to recognize your logo so you can place it anywhere you can.
Give Social Media Presence to your brand.
As the world is digitalizing, it is now vital to have your presence on social media. It’s good if you are running ads but also make sure that you are posting regularly. Remember to be consistent on every channel. There are multiple things you can do along with posting to boost your brand visibility.
Frequently reply to comments on Facebook, Twitter and Instagram if you want to be known as generic, helpful brand with excellent social media presence. Make constant efforts to help your customers if they have a problem and solve it.
If you are looking forward to build your brand awareness, then you must consider a killing strategy that helps in continually growing your brand. One cannot create brand awareness in a single go. All those big brands you see have used thousands of tactics to develop their brand awareness. If you are moving toward creating your brand awareness, let us know! At Social Monkey, our experts will tailor a unique marketing strategy that targets your customer’s ground level entirely and everything in between.
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