If you think that a customer journey ends once they buy something from your store, then you are wrong. Retain and recover your customers by giving them the best shopping experience and what they deserve as a shopper instead of treating them like new customer every time they come to your website. It has been surveyed and researched that acquiring new customers can be costly than retaining existing ones. Giving special treatment to your existing customers can also benefit in bringing customer’s loyalty.
In order to engage your returning customers, CRO tactics are required to combine with some of the tactics that you use to convert your customers and craft a tailor customer experience. And if you have proper browsing and past purchase data of your customers, then you will be able to personalize the journey of the individual shopper.
Let’s go through some eCommerce personalization tactics in order to gain customer loyalty:
Product Recommendations:
Product recommendations are not something new that we are introducing, but it is old yet helpful. If you are an online shopper, you must have received useful recommendations when shopping in-store like the product you may also like, customers also purchase this and more. It is beneficial in keeping your customers engage with their website, and that is the reason retailers have been using this tactic for a long time. It has also been analyzed that product recommendations can boost up your sales by up to 10%.
Product recommendations don’t mean to align irrelevant or useless product; it’s essential to use the ones that connect with your customers and well as align with your goals. Once shoppers started to develop their preferences and found products that work well for them, you need to recommend them products based on their past purchases and browse data—being a retailer or a brand you need to inspire your existing customers with the products that are most likely to attract them. Using this strategy will help in increasing customer loyalty and boost conversion rates.
You can use the customer’s purchase and browse data to create your homepage with personalized product recommendations. If you can show them what they are interested in, the chances will be higher that you make the scroll customer through a product page.
You can also send product recommendation via emails. Send out emails to your customers and recommend products that they might want to pair up with the product they previously purchase. And if they have purchased recently, your brand will be fresh in their mind, and it will be the right time to buy the next one.
Unique and Dynamic Content:
Unique and dynamic content always works in every field and give marketers the power to personalize a single step of the customers’ journey based on an individual’s preferences, behavior and real-time context. Every user wants an appealing content that is relevant too, results in encouraging them to click and sales.
Opt for using dynamic content on your search page and help to return customers to start where they left off using a personalized call to action that includes the criteria of their last search.
Dynamic content can also be used in the navigation bar to highlight a particular brand or product. Returning customers tend to prefer brands or products they have seen multiple times. An eCommerce store can use the power of familiarity for returning customers by giving them the brand suggestion that they most browsed or purchased.
Triggered Emails:
Through triggered emails, marketers can deliver personalized and real-time content to shoppers exactly when they seem to convert. Triggered emails can help in sending an automated email to customers who take pre-defined actions in order to bring them the to the next step. Those customers who frequently purchase goods, send them customer’s replenishment emails to remind them about the time of their repurchasing. These reminders can be helpful in foster customer loyalty and increase the likelihood of repeat purchases.
Conclusion: In order to run a successful eCommerce site, you need to use all above tactics and if you think you will not be able to handle it, Let Social Monkey do it for you, we are a reputed and professional Digital Marketing Agency in Dehradun.
